Customized Billboards for Mini Cooper Owners
Posted by Callie Tue, 30 Jan 2007 15:32:00 GMT
Mini Cooper Billboards Know Your Name
Starting today, Mini USA will begin delivering custom messages to Cooper owners on digital billboards in four cities. The billboards can identify the owners based on a RFID chip embedded in their key fob.
The messages are based on the personal questionnaires owners filled out. So, for drivers like Jim, a chef in San Francisco, he might receive the following note: “Jim, the special of the day is speed.” The signs, posted in San Francisco, New York, Miami, and Chicago, will encourage drivers to upgrade to a feature on their wish list, so boards read, “You’ve earned your GPS system.” Mini owners will even be wished a happy birthday on their special day. More than 1,000 Mini owners who signed up to receive “an ever-changing array of unique, personal, playful and unexpected messages” are the guinea pigs for the experiment.
Mini cooper is one of the most famous and popular hatch back car. It has really has a superb look and its classic style is still a trend setter. Owning a Mini cooper is one of my dreams. I don’t know whether it is going to fulfill or not. If my dream become true this Mini Cooper Billboards become useful for me too. Mini USA will be issuing custom messages to Cooper owners through digital billboards in four cities it will be helpful for me if I own a cooper in future. Anyway thanks for providing this valuable information for the Mini cooper fans like me and for the proud Mini cooper owners.
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