PRODUCT (Red)
Posted by Callie Tue, 15 Aug 2006 18:53:00 GMT
Gap’s PRODUCT (RED) will launch this October. The clothing and accessories will be co-branded, and 50% of all profits from the sales of (RED) items will be given to The Global Fund to Fight AIDS, Tuberculosis and Malaria, the benefactor of funds (and media attention) of the PRODUCT (RED) movement.
Gap’s PRODUCT (RED) for Holiday 2006 includes tees, hoodies in cotton and in cashmere, jackets, jeans, bags, belts, caps, scarves, a bracelet, candle and Individuals, a book of celebrity portraits taken over the years by Gap (100% of sales from the book will be donated to the Global Fund).
The momentum and attention of PRODUCT (RED) is impressive. Partners American Express, Gap, Converse and Giorgio Armani announced a range of “red” branded products. Product Red wants to draw on the branding expertise and commercial might of its corporate partners, with plans that hundreds of companies could offer “red” branded products. This is “conscientious commerce that will reward both our shareholders and the global community.”
