Customized Billboards for Mini Cooper Owners
Posted by Callie Tue, 30 Jan 2007 14:32:00 GMT
Mini Cooper Billboards Know Your Name
Starting today, Mini USA will begin delivering custom messages to Cooper owners on digital billboards in four cities. The billboards can identify the owners based on a RFID chip embedded in their key fob.
The messages are based on the personal questionnaires owners filled out. So, for drivers like Jim, a chef in San Francisco, he might receive the following note: “Jim, the special of the day is speed.” The signs, posted in San Francisco, New York, Miami, and Chicago, will encourage drivers to upgrade to a feature on their wish list, so boards read, “You’ve earned your GPS system.” Mini owners will even be wished a happy birthday on their special day. More than 1,000 Mini owners who signed up to receive “an ever-changing array of unique, personal, playful and unexpected messages” are the guinea pigs for the experiment.
